Exposing "Free" Offers in Business

Of course they're going to try to sell you something!

I'm going off to a Publishing seminar downtown Toronto, in a few hours and I'm curious to see what I can glean from it.

As a newly-published Children's book author, I'm hoping to find subscribers for my list to show off my snazzy audiobook digital flyer to!

Well, getting some good, honest reviews for my new puppy cartoon Prissy Little Chloe: Time of the Year, would be sweet of course!

Networking is one thing. A lot of these "free" seminars that happen at hotels, aren't free. The hotel has to pay the speakers, really mostly out of the attendees pockets - as a lot of them decide to stay for the duration of the conference.

Brilliant.

I won't be one.

Not because I don't love a weekend getaway, but because hotels for me, are a last resort - unless, I'm staying you know, at a resort. I can sleep better in those beds, anyway.

With any sort of training, especially a paid course it's great to evaluate where it can benefit you, but even better to give it a try!

A lot of them have money-back guarantees, but then again it still takes days for a full refund.

But do not unknowingly let them auto-bill you, under any circumstance!

This is what may companies do to suck us in; they know the customers will often times forget they signed-up for that $1 trial that becomes $45 every month.

Then they wonder why they're in overdraft.

Great tactic - don't be a victim.

I was registered for a paid publishing course and they charge monthly - I couldn't even log into it. I waited days to get a response and even longer to get my $50 back.

Tsk, tsk - an otherwise good course, with paltry customer service.

The same thing happened with a video-creation program I purchased.

I spent 3 hours making this nice whiteboard video, complete with music and effects - only not be able to export it.

I thought it was a program bug or my file was corrupt or something, so I restarted the program - losing everything, since it didn't have an autosave; well I mean how could there be without a working control-s save or even regular file > save!

Basic!

So I spent another two hours recreating the entire video, complete with music and effects and - nope, couldn't save it!

When I sent them a less-than-friendly message I never got an email back; it's been four months.

Although, that one could have been my fault.

Easy Tip #1: respond to your customers with 24 hours! It's expected in this day of automated list management and email auto-responders!

Any more tips I run away with from this seminar, I'll post them here, if that's the only real value you get from this post!

The nice part of building a contact base, I can say is getting fan mail - where you guys can tell me what you think of my new book series; which is why I want you guys to be on the lookout this Sunday for my brand new book Prissy Little Chloe: Terrier Trouble!

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Prissy Little Chloe

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